Meet Golden Crush™: a non-gmo golden cantaloupe. Through conventional breeding and new digital agriculture products, we developed this program for both consumers and growers around the world.
Read more about the key focus areas of the Golden Crush™ program below.
While traditional cantaloupes have a white exterior, Golden Crush™ is different. Only a few days before the melon is ripe, the exterior of the melon will begin to transform into a deep golden color. This is called a harvest indicator. Much like you check for ripeness of other products in the store, growers and harvesters pay close attention to when their crops are ready.
Right now, accross the globe, labor shortages make harvesting one of the most important factors of a commercial grower having a profitable season. By providing a clear indicator of ripeness to harvesters in the field, Golden Crush™ is designed to optimize the growers time and efforts while satisfying consumer need at retail.